We know that Siri AI and other Apple Intelligence features are powered by Google’s Gemini models, but Apple has been at pains to point out that this is not the same as running Gemini on iPhone.
While there are still some unknowns, a far clearer picture is emerging about exactly what all of this means …
Siri AI is not Gemini Assistant
Google hasn’t exactly helped matters by using the term Gemini to describe quite distinct things.
Gemini is the name given to a series of Google AI models, while Gemini Assistant is the name of Android’s equivalent to Siri. However, Google has often omitted the “Assistant” part, simply using Gemini to refer to the intelligent assistant.
However, this much is clear: while both assistants use Gemini models, they are entirely separate. Siri AI is not simply a rebadged version of Gemini Assistant.
Apple’s models are powered by Gemini
Apple talks about its own models.
However, that sentence continues:
But are customized for Apple
Macworld’s Jason Cross unpacks what Apple has and hasn’t said to conclude that four of the five models are custom versions of Gemini running on Apple Silicon, while the fifth – and most sophisticated – is essentially Google’s standard model running on Google servers but likely using a different set of training data.
What does this mean for Apple user privacy?
Two of the four models run on-device. This means that none of the data ever leaves your device, and so absolute privacy is assured.
The next two run on Apple Silicon chips on the company’s own Private Cloud Compute (PCC) servers. Apple has designed the architecture in such a way that absolutely no data is retained or exposed to either Apple or Google – and this fact is independently verifiable by security researchers. In other words, you don’t have to trust what Apple says: any qualified expert can check for themselves.
With the most powerful model, this is running on Google servers. However, these are servers dedicated to Apple use, and although NVidia GPUs are used in place of Apple Silicon, the company says that the PCC architecture still applies. An Apple security blog says that exactly the same protections apply.
PCC on Google servers is not the same as PCC on Apple servers, but the company appears confident that it is just as safe.
In my view, this is the one area where we effectively have to take on trust that the implementation of PCC principles works as well as it does on Apple’s own servers. By this, I don’t mean to imply that Apple would mislead us, but it is uncharted territory, so there may be vulnerabilities the company hasn’t yet discovered.
- Official Apple Store on Amazon
- Discounted AirPods Pro 3
- Wireless CarPlay adapter
- AirTag holders and accessories
- Mac Pro-style Mac mini casing
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