An Apple job listing appears to be suggesting that the company might be planning some live Apple Fitness+ sessions. However, my strong suspicion is that all is not quite as it seems.
The job opening is for a studio producer, and Apple is specifically seeking someone with a strong background in live production and “a genuine curiosity about where live content is headed next” …
MacRumors spotted the job listing a few weeks after it was posted, and it’s certainly true that there are plenty of mentions of the word ‘live.’
A couple of the required qualifications echo this.
- Understanding of both live production and post production, and can seamlessly bounce back and forth between the two worlds
- Must be comfortable in a control room, in an office environment, and on a live set
However, it’s hard to see any benefit of live Fitness+ sessions over pre-recorded ones. Even Apple’s keynotes have used pre-recorded video segments ever since the pandemic, and while some might miss the excitement of live presentations, the majority view seems to be that this approach results in a better experience.
At most, I could envisage some kind of real-time events on special occasions, but I would still expect the actual fitness sessions to be pre-recorded. I suspect the biggest clues are the phrase “the energy of a live production environment” and acceptance of live-to-tape experience. I think Apple wants it to have that kind of exciting feel despite being recorded.
What’s your take? Please share your thoughts in the comments.
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